ChatGPT Ads · Asia

You Can Now Advertise in ChatGPT Across Asia. Here Is What It Means for Your Business.

Since 23 September 2026, businesses in Singapore, Malaysia, Vietnam and four other Asian markets can place ads inside ChatGPT. Here are the benefits, the limits, and how to start.

By Peak Lab Media October 2026 5 min read

Millions of people now use ChatGPT to research what to buy, where to go and which company to trust. Until now, businesses in Asia could not pay to appear there. That has changed.

What just opened up

OpenAI announced that ChatGPT Ads are rolling out in:

Singapore
Malaysia
Vietnam
Thailand
Indonesia
Philippines
Taiwan

This follows earlier launches in Australia, New Zealand, Japan, South Korea and India. ChatGPT Ads are now available in more than 60 countries, and OpenAI says tens of thousands of advertisers already use them. Businesses in all seven new markets can sign up to the self-service Ads Manager straight away.

Six benefits for your business

Reach people while they decide

OpenAI says the ads are designed to reach people as they explore and compare options, such as planning a trip, choosing software or looking for products for their home.

A channel beyond search and social

A single ChatGPT conversation can move from discovery to comparison to purchase, without a results page or a feed. It is a different place to be seen from Google or Instagram.

Start without a big commitment

Self-service access is open from day one in all seven markets, so you can launch a small test campaign yourself. Larger advertisers can also work with OpenAI's ads team or agency partners.

Clearly labelled, separate placement

OpenAI says ads are always labelled, kept separate from ChatGPT's answers, and do not influence what ChatGPT says. Conversations stay private from advertisers.

Results you can measure

Ads Manager lets you track impressions, clicks and spend by campaign, ad group and ad, with CSV exports. Conversion tracking can be added so you see sales, not just clicks.

Seven markets at once

Because the markets opened together, a business selling across the region can plan one test across several countries, as long as the advertising entity qualifies (see below).

Why moving early can help

This is our view, not an OpenAI claim. A new ad channel usually has less competition and more room to learn before costs rise. The first advertisers learn which messages, offers and languages work in each market while others are still watching. The risk is just as real: results in Asia are not proven yet, so any early spend should be a test with a clear limit.

The limits you should know about

Check these before you plan a budget

Your company's location decides access. To use self-service, the legal entity that advertises and is billed must be based in a country marked as available in OpenAI's availability list.

Hong Kong is not named in the announcement. If your company is registered in Hong Kong, check the list before you plan anything. Availability changes quickly.

It is still a beta product. OpenAI describes Ads Manager as a beta that will keep evolving. Only people on the Free and Go plans see ads, and industry coverage notes that marketers still need to find out whether these ads add new demand or just shift spend from other channels.

Who should consider it first

E-commerce and retail brands selling to Southeast Asia or Taiwan.
Travel, hospitality and software companies, whose customers already research options in conversation.
Regional businesses that already run Google Ads and want to test a second paid channel.

We can manage your ChatGPT Ads across Asia

Peak Lab Media can set up, run and measure ChatGPT Ads for you in Singapore, Malaysia, Vietnam, Thailand, Indonesia, the Philippines and Taiwan. We work in English, Spanish, French and several Asian languages, and we already manage Google Ads and SEO for businesses across the region.

Tell us your market and your goal, and we will tell you honestly whether ChatGPT Ads make sense for you right now.

Talk to us about ChatGPT Ads

Sources

OpenAI: ChatGPT Ads expands to Southeast Asia and Taiwan
OpenAI Help Center: Ads Manager availability
OpenAI Help Center: Ads Manager Beta overview
OpenAI: Ads Manager sign-up
Business Today Malaysia: ChatGPT Rolls Out Advertising Services In Malaysia
TNGlobal: ChatGPT Ads expands into Southeast Asia and Taiwan

Facts checked on 5 October 2026. Availability and features are changing quickly, so confirm current details with OpenAI before you commit a budget.